Freelance Marketing Consultant, Jun 2000 – Present
Originate creative strategy and lead execution of creative road map for clients
Develop ad and media plans for clients and their sub-brands
Metric collection and analysis
Creative services team lead
Provide marketing expertise and advice
Produce visual concepts and design
Write copy and edit online content
Develop and design websites
Set-up content management systems
Search engine management and optimization
First American, Managing Director of Marketing, Jun 2005 – Sep 2007
Worked closely with business owners to develop marketing strategies and plans
Acted as brand leader by educating, supervising, and policing brand interpretations for the entire Mortgage Division with regard to internal and customer-facing communications
Directed ad agency, freelance artists, and developers in the proper implementation of brand strategy and usage
Coordinated creative management during special events and trade shows
Responsible for mentoring and direction of four direct reports
First American, Creative Director – Advertising/Creative Services, Oct 2003 – Apr 2006
Led creative services team with three direct reports
Provided creative direction for entire corporation identity including flagship trade show booths, brochures, advertising, direct mail, and online properties
Managed designers, video producers, and freelance artists to complete company creative projects
Created and maintained vendor relationships
First American, Art Director, Apr 2001 – Oct 2003
Produced visual concepts and design
Developed multimedia projects
Responsible for pre-press process setup, quality check, and follow-through
PricewaterhouseCoopers LLP, Graphics Specialist, Jan 1999 – Jun 2000
Produced graphic and presentation design
Created and maintained vendor relationships
Educated in-house clients in use of company brand identity
Recreated documents to reflect new brand strategy
Responsible for pre-press process setup, quality check, and follow-through
Other Experience
TBWA/Chiat/Day, New Media Manager Jun 1995 – Dec 1997
Trained employees in the use of agency systems and software
Maintained legality for all agency software
Budgeted and purchased software for main and regional offices
Established guidelines for agency online presentations
Designed templates for electronic forms
Created presentation graphics and in-house displays
Produced and maintained company intranet and client web sites
Future Marketing & Advertising, Copywriter, Jun 1991 – Feb 1993
Responsible for written content and placement of newspaper ads
The Trail, Writer, Jan 1989 – May 1991
Wrote human interest stories and editorial opinions for a weekly newspaper
Employment
Marketing and Creative Experience
Freelance Marketing Consultant, Jun 2000 – Present
First American, Managing Director of Marketing, Jun 2005 – Sep 2007
First American, Creative Director – Advertising/Creative Services, Oct 2003 – Apr 2006
First American, Art Director, Apr 2001 – Oct 2003
PricewaterhouseCoopers LLP, Graphics Specialist, Jan 1999 – Jun 2000
Other Experience
TBWA/Chiat/Day, New Media Manager Jun 1995 – Dec 1997
Future Marketing & Advertising, Copywriter, Jun 1991 – Feb 1993
The Trail, Writer, Jan 1989 – May 1991